Latest In: Claire's

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Claire’s Expands to Mexico, Debuts Branded Body Care Products

Claire’s has opened a 1,227-square-foot flagship store in Mexico City’s Plaza Satélite that showcases the jewelry and accessories…

News December 7
Branded IP Claire's Gen Zalpha ShimmerVille Sony Pictures Television TV series TV show
Claire’s CMO Kristin Patrick shares the broader vision for ShimmerVille during a session at D2: Advertising Edition at Advertising Week NY

Claire’s Preps Kids’ TV Series as Evolution into ‘Global Fashion Brand’ Continues

Claire’s is teaming up with Sony Pictures Television – Kids to develop a new TV series that will…

News November 15
Claire's Decentraland Featured Gen Zalpha immersive worlds in-store activations metaverse OOH Retail ThinkTank (2023) Retail ThinkTank: Business Agility & Innovation (2023) Retail ThinkTank: Featured In Business Agility & Innovation (2023) Roblox ShimmerVille
Claire's CMO Kristin Patrick shared an exclusive view of the retailer's growing IP universe, which has ShimmerVille at the center, and includes the metaverse, social, OOH, stores and more.

How Claire’s New IP Universe Started in the Metaverse

Claire’s relevance was waning in the late 2010s as the shopping malls where so many of its stores…

Features November 7
brand transformation Claire's in-store activations Kohl's store-in-store
Claire's presence at Kohl's includes both generation-specific and seasonal displays.

Claire’s Adds Kohl’s to Growing Roster of Retail Partnerships

Claire’s is adding to its growing retail presence through a new partnership with Kohl’s that will see an…

News October 26
Advertising Week NY 2023 Bit.ly Claire's community and commerce community building Curology diageo doordash Featured Gen Alpha gen z Hershey Company Home Depot instacart metaverse NFTs PepsiCo QR Codes retail media retail media networks Retail ThinkTank (2023) Retail ThinkTank: Featured In Shopper Marketing & CX (2023) Retail ThinkTank: Shopper Marketing & CX (2023) Roblox Salesforce Sanzo State Farm tiktok
Retail TouchPoints was onsite at Advertising Week NY to bring you the top takeaways from the biggest names in media, marketing and advertising.

Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

What better place than a defunct mall to explore the future of retail and customer engagement? That’s exactly…

Features October 24
Claire's Claire's C.Club Gen Alpha gen z Gen Zalpha loyalty program rewards program Roblox ShimmerVille
Claire's has relaunched its loyalty program under the new name, C.Club

Claire’s Unveils Reimagined Loyalty Program — C.Club

Almost exactly three years after it launched its first-ever loyalty program, Claire’s is evolving the experience with new…

News October 19
Claire's Gallery metaverse phygital experiences Roblox ShimmerVille virtual world Wonder Works Studio
Claire's new Roblox world ShimmerVille

Claire’s Wants to Meet ‘Gen Zalpha’ in the Metaverse

Claire’s Stores has launched a new digital world called ShimmerVille in Roblox to connect with “Gen Zalpha” in…

News October 27
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Magecart: Meet the Cybercriminals Silently Stealing Payment Data from Websites

What if next week your CISO alerted you that your company’s ecommerce website has been leaking thousands of…

Executive Viewpoints January 21
Claire's executive appointments PepsiCo
Kristin Patrick Claire's

Claire’s Taps Retail Veteran Kristin Patrick as CMO

Claire’s Stores has appointed Kristin Patrick as Chief Marketing Officer as it continues a brand transformation that has…

News December 20
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