J.Jill Celebrates Female Music Pioneers In New Campaign
J.Jill will launch the “Rhythm in Blues: On the road. On the stage. In every day” campaign, the…
News January 24
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Boxed To Create Targeted Hershey’s Programmatic Catalog Campaign
PebblePost, the creator of Programmatic Direct Mail, has launched a Programmatic Catalog that transforms real-time online interest and intent activity…
News October 17
Catalina Unveils Marketing Investment Planner To Identify Profitable Campaigns
Catalina has launched its Catalina Investment Planner, a planning application designed to enable retailers and CPG brands to…
News September 13
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Optimove Integrates With Google Ads To Boost Customer Retention
[Editor’s Note: This article has been edited since its original publication to reflect updated information.] Customer Marketing Cloud…
News August 25
Flipping The Model: Successful Retailers Tailor Campaigns To Each Customer’s Needs
With 2016 already halfway over, retail marketers are deep into their 2016 campaigns intended to acquire and retain…
Executive Viewpoints July 12
Three Ways To Use CRM Data To Drive Media Effectiveness
Programmatic media spending grew more than 29% last year and social media grew more than 50%, according to…
Executive Viewpoints April 5What Retailers Can Learn From Cards Against Humanity’s Black Friday ‘Sale’
While retailers were busy looking to drive shoppers to both the store and the web site this past…
Executive Viewpoints December 2The Coffee Bean & Tea Leaf Generates Local Buzz With MomentFeed
To be successful at social media, it is no longer enough for merchants to simply blast the same…
News November 18Top Stories
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