Michaels Launches Birthday Parties, Enhances In-Person and Virtual Events
Hoping to inspire a love of crafting at an early age, Michaels has debuted a Birthday Parties offering…
News March 14
Latest In: camp creatology
Michaels’ Camp Creatology: Driving Customer Loyalty with Creativity and Convenience
Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers…
Features February 23
Cats, Dogs, Crafts and Christmas: Michaels and PetSmart Cross-Promote for the Holidays
Michaels and PetSmart might not seem like the most logical marketing partners (although cats do love to play…
News December 8
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
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