Build-A-Bear Springs into Wholesale with Walmart Collaboration
Real-life bears are emerging from their dens after a long winter’s hibernation, and their stuffed cousins also are…
News March 18
Latest In: Build-A-Bear Workshop
Build-A-Bear Brings Hello Kitty Partnership Stores to 2 Major U.S. Malls
Build-A-Bear and Sanrio, the brand behind Hello Kitty, will expand their co-branded stores to two of the country’s…
News December 4
Macy’s Sends Santa on National Tour, Expands Holiday Square Marketplace to Chicago
With the possible exception of Christmas Tree Shops, Macy’s is the retailer most associated with Christmas, thanks to…
News September 18
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Build-A-Bear to Reimagine Workshops with New Orlando ‘Retail-tainment’ Experience
Build-A-Bear Workshop is planning a multi-level retail-tainment experience that will open in the first half of 2026 at the Icon…
News March 14
Solutions Designed for Retail Associates Need to Keep the Customer Experience in Mind
In an industry still struggling with a tight labor market, choosing which technology to arm store associates with…
Features July 18
Build-A-Bear Continues Push into Branded Content with Holiday Feature Film
Build-A-Bear Entertainment, a division of Build-A-Bear Workshop, is bringing its latest feature film, Glisten and the Merry Mission,…
News December 4
Build-A-Bear Names New Chief Marketer as Brand Evolves Beyond the Mall
Build-A-Bear Workshop has appointed Julia Fitzgerald as its new Chief Marketing Officer with the goal of further driving the company’s…
News April 3
Build-A-Bear Expands Metaverse Pawprint with Tycoon Game Launch
The lockdowns and store closures necessitated by the COVID-19 pandemic were particularly hard on experiential retailers like Build-A-Bear,…
News December 19
Build-A-Bear Parties Return Following Two-Year COVID-19 Hiatus
Build-A-Bear Workshop is celebrating the return of in-store parties, which were shut down for two years during the…
News March 24Top Stories
