Latest In: brand values

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Telling Your Brand Story Through In-Store Experiences

Today’s shoppers aren’t just buying products. They’re buying into values, looking for brands that reflect who they are…

Executive Viewpoints December 1
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Matt Kaness, CEO of GoodwillFinds, with Accenture Song's Ndidi Oteh at Shoptalk 2025.

Why Clear, Well-Communicated Brand Values can Make — or Break — a Retail Business

“If your brand went away tomorrow, would anybody care?” It’s a scarily relevant question that many retailers are…

Features April 1
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Why Kate Hudson’s DTC Wellness Brand Chose Bluestone Lane for In-Store Debut

We’ve all heard that consumers are now looking more closely at brands’ missions and values before they buy…

Features February 8
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