Brands That Venture Out Into the Field Gain an Invaluable View from the Shelf
I recently spent 16 hours inside Walmart watching people shop. I wasn’t there conducting formal research. I was…
Executive Viewpoints October 30
Latest In: brand positioning
Escape the Aisle: Outgrowing the Category you Were Born Into
Evolving a brand and outgrowing the category you were born into is never as simple as jumping on…
Executive Viewpoints January 16
Kohl’s Tries to Win Back Families with New Brand Platform Showcasing Diverse Assortment
Kohl’s is rebranding and using a new brand platform to reaffirm its commitment to families. The struggling retailer…
News September 5
Sponsored
Why Better CX Starts Before the Store
As shoppers make fewer trips to stores but arrive more ready to buy, inventory accuracy is becoming essential to customer satisfaction. By connecting inventory data from source to store, retailers…
November 9
Top Stories
Latest Podcasts
Latest Resources
