Snoop Dogg Sparks Brand Awareness, Lowers Acquisition Costs for Solo Stove
When Luana Bumachar joined Solo Brands as its Chief Marketing Officer earlier this year, there was a big…
Features September 10
Latest In: brand partnerships
Walmart Taps StockX to Bolster Marketplace Sneaker Assortment
Walmart has forged a new partnership with StockX that will bring pre-verified sneakers from the resale site to…
News September 6
How Reese’s Made its NCAA Partnership an Omnichannel Slam Dunk
Tasty snacks are non-negotiable for any successful sports-themed gathering. Six-foot subs, chips and chicken wings are staples; in…
Features June 3
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Purple, Tempur Sealy Settle Mattress Firm Acquisition Concerns
Purple Innovation, Inc., maker of the Purple mattress, and Tempur Sealy International, Inc., have established new partnership parameters…
News March 13
From Direct-to-Consumer to Direct-to-Community: How DTC Brands Can Build a Sustainable Model for Growth
Direct-to-consumer (DTC) brands have a unique advantage in that they own the entire customer experience — and perhaps…
Features December 7
The Matryoshka Trend: Breaking Down the Rise of Retail’s “Russian Dolls”
As the world reopens in full force amid COVID-19 vaccination efforts, brands seek new ways to turn customers’ in-store experience…
Executive Viewpoints August 27
Fabletics, Tough Mudder Team Up for Pop-ups, Custom Apparel and Experiential Offerings
Fabletics is partnering with global sports and active lifestyle brand Tough Mudder to offer its activewear to the more…
News June 17Top Stories
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