REI Co-op Returning to Its Values, Says CEO Mary Beth Laughton
This article was first published in our sister brand Shop Eat Surf Outdoor A lot has happened politically…
News June 2
Latest In: brand advocacy
How Beautycounter’s New CCO is Using Amazon Learnings to Scale the Brand
Kara Trousdale was the woman to know during the pandemic — she managed the consumables supply chain business…
Features November 7
The Missing Link In Personalization: Only 13% Of Retailers Identify Most Profitable Shoppers
While as many as 77% of retailers say they have an established process to identify their most loyal…
Features April 5
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Needle Marketing Cloud Builds Brand Advocacy Among Customers
Needle has released its Advocate Marketing Cloud, a suite designed to assist marketers and e-Commerce professionals generate traffic,…
News April 12
Digitally Empowered Brand Mavens Exert Purchasing Power
The future of retail may lie in the power of a shopper group called Brand Mavens: digitally engaged,…
News May 20Social Media In The Retail Space
Consumer technology is forever changing the shape of the retail marketplace and forcing retailers to consider how they…
Executive Viewpoints November 5Study Finds Retailers Responded To 68% Of Holiday Complaints Sent Via Social Media
By listening and proactively responding to complaints on the social web, retailers have an opportunity to turn disgruntled…
News March 4Top Stories
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