Latest In: brand activation

brand activation College Glow Up Tour gen z HerCampus Media ulta beauty
Banner for Ulta Beauty College Glow Up Tour

Ulta Beauty Kicks Off ‘College Glow Up’ Tour to 6 Campuses

Ulta Beauty has embarked on its first multi-market experiential activation — a College Glow Up Tour presented in…

News September 16
blind box brand activation brand experience customer experience customer marketing design:retail design:retail News guerilla marketing MINISO
Miniso has embarked on Blind Box Carnival, a two-month long campaign that is bringing unique unboxing moments to its stores worldwide.

Miniso Blind Box Carnival Surprises and Delights Shoppers Worldwide

Blind boxes have become a hot commodity for Gen Z and Gen Alpha consumers. With strategic packaging that…

News December 27
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