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General Mills recent Amazon Live campaign tapped sports commentator and TV personality Erin Andrews and included a series of live shopping events and a coordinating custom landing page.

How Brands are Boosting Sales with Video on Amazon

Livestream shopping has proven a tough nut to crack in the U.S. despite the format’s wild success in…

Features November 11
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank