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#RIC19: Why Brands Should Strive For ‘Irrational Loyalty’ From Shoppers

Retailers seeking to build customer loyalty must appeal as much to shoppers’ emotions as to their rational brains…

News May 23

Exclusive Q&A: Branding Expert Dissects Papa John’s CEO Woes

Human nature being what it is, sooner or later a certain number of top corporate executives are going…

Features August 8