BloomReach

How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win)

As any beauty loyalist will attest, there is nothing more gut-wrenching than a favorite product being discontinued. Beauty brands know this, of…

Exclusive Q&A: Ecommerce Winners Focus on What Customers are Seeking vs. the Products They’re Selling

Author Raj De Datta believes that the companies that are winning today in the crowded terrain of cyberspace are those focusing on the solutions they provide, rather than the products…

Survey: Why Companies Must Upgrade CX Basics To Tap Surging Online Sales

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers…

BloomReach Acquires Hippo To Build Digital Experience Platform

E-Commerce personalization vendor BloomReach has acquired Hippo, an Amsterdam-based web content management company. Terms of the deal were not disclosed. Through the…

The Role Of Mobile And Social In The Path To e-Commerce Success

The phrase ‘mobile and social’ may be becoming redundant in discussions about the future of the retail industry, but the two topics…

Best Practices for Boosting Supply Chain Visibility

The Evolution of Retail Media: Powered by Data, RMNs Offer Full-Funnel Advertising

Creating a Business Case for Better Planning

12 Ways Online Retailers Trick Consumers with Deceptive Design

Search, Social, & Connected TV: Why this Combo is Like Rocket Fuel for Your Ad Campaigns

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