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Fans crowd the entrance at a recent Pop Mart pop-up in Barcelona.

How Pop Mart is Turning Toys Like Labubu into the Next Drop Culture Phenomenon

Features December 29
blind box brand activation brand experience customer experience customer marketing design:retail design:retail News guerilla marketing MINISO
Miniso has embarked on Blind Box Carnival, a two-month long campaign that is bringing unique unboxing moments to its stores worldwide.

Miniso Blind Box Carnival Surprises and Delights Shoppers Worldwide

Blind boxes have become a hot commodity for Gen Z and Gen Alpha consumers. With strategic packaging that…

News December 27
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