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Latest In: Black Friday

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Ben Hussey Your Inventory Data May Cost Brands The Holiday's Best Customers

Your Inventory Data May Cost Brands The Holiday’s Best Customers

Retailers are moving fast to make their catalogs agent-ready this holiday season. They’re feeding product data into ChatGPT,…

Executive Viewpoints November 12
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Sarah Fournier Headshot300

Why Black Friday Is the Perfect Test of the Price-vs.-Value Equation

Black Friday presents retailers with an interesting promotional challenge. It marks the beginning of one of the most…

Executive Viewpoints November 9
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Why Peak-Season Dashboards Reward the Wrong Numbers Saleh Taebi

Traffic Up, Margin Down: Why Peak-Season Dashboards Reward the Wrong Numbers

During peak season, a retailer can post record traffic, orders and revenue while earning less from each sale.…

Executive Viewpoints November 6
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Adobe: AI Traffic To Grow This Holiday Season

Adobe: AI Traffic Driving Higher Revenue Per Visit for Retailers This Holiday Season

Key Takeaways AI traffic to U.S. retail sites generated 83% higher revenue per visit and converted 90% better…

News October 29
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Target's Holiday Strategy Centers on New AI Shopping Assistant

Target’s Holiday Strategy Centers on New AI Shopping Assistant

Key Takeaways Target has launched Ask Target, an AI-powered shopping assistant available in beta on Target.com and the…

News October 26
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Holiday Shoppers Started Earlier, Planning to Spend More Yahoo

Holiday Shoppers Started Earlier, Planning to Spend More: Yahoo

Key Takeaways Nearly a quarter (24%) of U.S. consumers started holiday shopping during the summer, up from 13%…

News October 13
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Holiday Returns are Where Loyalty is Won or Lost

Black Friday and Cyber Monday are over. Dashboards already show who hit targets and who missed. What they…

Executive Viewpoints December 23
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What Cyber Week 2025 Revealed — and How Merchants Should Prepare for 2026

Cyber Week 2025 didn’t feel frantic — it felt unusually focused. Shoppers arrived confident, prepared and clear about…

Executive Viewpoints December 9
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Baby Three plush blind boxes exclusively available at Target this Black Friday weekend.

Target Zeroes in on Fandom to Drive Black Friday Traffic

Target is planning seven exclusive, fandom-driven product drops for Black Friday, including Baby Three plush, Topps NBA and…

News November 18
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