Latest In: birdzi

Unlocking Retail’s $100B+ Retail Media Opportunity

Retail media spending is projected to exceed $100 billion by 2027, representing one of the most significant revenue…

Executive Viewpoints March 24

Personalized Disruption: Grocery’s Secret to Breaking Old Habits

There’s no shortage of talk about technology that’s going to redefine, dominate, or transform retail this year. Much…

Executive Viewpoints May 9

Associated Food Stores Adopts Personalization and Customer Insights Platform

Associated Food Stores (AFS), a wholesaler and cooperative serving nearly 450 supermarkets in the Intermountain West region, has…

News September 12

The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer

In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…

June 1

Harps Food Stores is deploying real-time personalization at checkout.

Harps Food Stores Enables Real-Time Personalization at Checkout

Harps Food Stores is deploying a new integration between customer intelligence platform Birdzi and POS system ECRS to…

News July 1

To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

What works for you, likely doesn’t work for the next person. Some people check their email accounts hourly…

Executive Viewpoints July 24

From Emails to Kiosks: How to Test and Evaluate Personalization Strategies

For retailers, relationship building is make or break. Personalization has become a commonly used strategy for connecting with…

Executive Viewpoints May 26

3 Ways Retailers Can Remove the Intimidation Factor Around Digital Touch Points

Digital transformation in grocery has always lagged behind other retail sectors. According to McKinsey Research, ecommerce adoption in…

Executive Viewpoints January 28

The Acceleration of Retail 4.0 Amid COVID-19

The elements of Retail 3.0 — marketing personalization, contextual relevancy and customer data-fueled brand-retailer collaboration — have largely become part…

Executive Viewpoints March 12