Latest In: Benefit Cosmetics

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Benefit Cosmetics virtual store The Benemart.

Benefit Cosmetics Opens Grocery-Inspired Virtual Holiday Store

Benefit Cosmetics has launched its first virtual 3D shopping experience for the holidays. Called “The Benemart,” the grocery-inspired…

News November 8
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Augmented reality (AR) has evolved from a novelty into a critical investment for retailers that want to capture audience attention and dollars.

3 Brands Making AR the Star of the Customer Experience

Augmented reality (AR) has evolved from a novelty into a critical investment for retailers that want to capture…

Features May 23
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Benefit Cosmetics campaign for its new blush was a marketing triumph.

How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win)

As any beauty loyalist will attest, there is nothing more gut-wrenching than a favorite product being discontinued. Beauty…

Features February 10
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Madison Reed Names New Marketing and Digital Chiefs

Hair color retailer Madison Reed is strengthening its C-suite with two new appointments. Brad Lande-Shannon has joined the…

News June 28
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Checkout Solution Provider Bolt Raises $355 Million

Bolt raised $355 million in its Series E funding round, bringing the checkout and shopper network solution provider’s…

News January 14
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Are ATMs And Vending Machines The Future Of Self-Serve Retail?

We all are familiar with ATMs and vending machines. While ATMs are your source for quick cash, we…

Executive Viewpoints February 11
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