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Latest In: belief-driven buyers

belief-driven buyers brand loyalty brand trust consumer behavior consumer spending corporate transparency Goods Unite Us midterm elections political boycotts political donations SmartCustomer
Half of Shoppers Boycotted a Company Over Politics in the Past Year

Half of Shoppers Boycotted a Company Over Politics in the Past Year

Key Takeaways Just over half of U.S. shoppers stopped buying from a company over its political stance in…

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