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Latest In: behavioral psychology

behavioral psychology consumer trends customer behaviors Featured Holiday ThinkTank (2025) Holiday ThinkTank: Marketing & Advertising (2025) marketing strategy Stanley Stanley-Starbucks collab starbucks Valentine's Day tumbler
What made the Stanley-Starbucks collab so effective? A combination of scarcity and social clout, according to one marketing professor.

What Made the Stanley-Starbucks Collab Go Viral? The Psychology of Scarcity

Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year.…

Features December 27
behavioral psychology Beyonce consumer behaviors consumer psychology Dr. Marcus Collins Featured For the Culture lessons form culture retail trends
As the headlining keynote for the Retail Innovation Conference & Expo, author Dr. Marcus Collins will discuss the intersection of commerce and culture.

RICE Keynoter Dr. Marcus Collins: ‘Consumption is a Cultural Act’

Dr. Marcus Collins, a marketing professor at the Ross School of Business at the University of Michigan who…

Features February 20
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