B8ta Launches Interactive ‘Made By Google’ Experience In 7 Flagship Locations
The software-powered retail-as-a-service company b8ta has partnered with Google to showcase an interactive in-store shopping experience featuring Made…
News October 10
Latest In: b8ta
Exclusive Q&A: How b8ta Aims To ‘Fix’ Brick-And-Mortar, Starting With Macy’s And Lowe’s
While b8ta has nine standalone stores, the innovative “retail-as-a-service” concept made its biggest retail splash in late 2017…
Features July 11
Macy’s Acquires Minority Stake In B8ta, Will Deploy Platform In Pop-Up Concept
A month after acquiring experiential retail concept shop Story, Macy’s is investing in another innovative retail industry player.…
News June 13
Exclusive Q&A: ‘Experience Is The Way Forward In Retail Stores’
You won’t find two more passionate advocates for experiential retail than Laura Davis-Taylor and Ed King, the co-founders…
Features June 6
Execs From Ahold Delhaize & TreeHouse To Present At Retail Innovation Lounge During Shop.org
Kwolia, a strategic advisory firm, has teamed up with the NRF to host its Retail Innovation Lounge at…
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