Marketers’ Mantra for 2022: ‘Speak to the Mind Space, Not the Shelf Space’
There is a dizzying amount of change taking place right now in the world of marketing, from huge…
Features December 27
Latest In: attribution
Bridging The Online–Offline Gap: 3 Ways To Fix The Attribution Problem
Ask any marketer if they know what drives conversions and they’ll say yes. But drill down further and…
Executive Viewpoints January 30How To Determine Whether Your Marketing Is Working
All retail marketers try to measure the impact of their strategies and tactics. They have been asked to…
Executive Viewpoints October 4
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most
By Glenn Taylor, Senior Editor With nearly nine in 10 retailers having increased their marketing budgets in 2018,…
Executive Viewpoints September 25
Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most
With nearly nine in 10 retailers having increased their marketing budgets in 2018, according to RetailMeNot, merchants are strongly motivated to…
Editor's Perspective September 25
3 Ways For Retailers To Leverage The Extended ‘Back To School’ Season
Class may be in session, but that doesn’t mean back to school shopping is over. According to an…
Executive Viewpoints September 19
TUMI’s Charlie Cole On The Limits Of Last Click Attribution
Even as shopper journeys become more difficult to track, the need for accurate attribution increases. It’s become a…
Features June 9
Last Brick Attribution: Linking Every In-Store Sale to a Click
Somewhere around the turn of the 20th century, marketing pioneer John Wanamaker, a Philadelphia-area merchant, observed, “Half the money…
Executive Viewpoints November 22
Three Ways to Supercharge Sales With First-Party Data
Going back just a few years, the hype over third-party data was in full swing. Back then, third-party…
Executive Viewpoints June 28Top Stories
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