Latest In: advertising

YCD|LivePlayer Bridges Gap Between Digital Signage And Mobile Devices

Retailers across categories are using digital signage to promote new products and offers, making the in-store experience more…

Social TV Creates New Engagement Opportunities For Retailers

TV ad reach is shrinking. But that’s not a bad thing for retailers investing in ads or the…

Former Target Exec Joins Adconion Direct

Adconion Direct, a cross-channel digital advertising company, has announced that Nathan Jokinen, a former Target executive, has joined…

Happy Turkey Day, loyal RTP blog readers! Rather than tossing inundating holiday metrics your way, we figured we would keep…

MyThings Develops Strategic Partnership With TagMan

Data-driven advertising company myThings is providing customers with complimentary access to the Visual Insights Suite (VIS) marketing analytics…

IgnitionOne Unveils Google Shopping Solution

More retailers are considering the benefits of Google Shopping Product Listing Ads (PLAs) to maximize product visibility and…

Best Buy, Lysol and J. C. Penney Voted Most Effective Back-To-School Advertisers

The top back-to-school advertisers of 2012 shifted this year to include more of a variety of companies, according…

Zappos Unveils Keys To Mobile Success

Smartphones and tablets have become key tools for today’s shoppers. Whether at home or on the go, consumers…

Linkable Networks Partners With 24/7 Real Media To Help Retailers Increase Brand Awareness, Build Loyalty

Linkable Networks, a provider of linkable offers technology, and 24/7 Real Media, WPP’s ad technology company, recently announced…