Google’s Privacy U-Turn: What it Means for Marketers
Google has made headlines once again by announcing a significant shift to its approach to digital privacy. Rather…
Executive Viewpoints May 6
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Future Forward: Zero-Party Data and the Evolution of Retail Advertising
2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation…
Executive Viewpoints March 26
5 Holiday Trends to Watch Include Rise of ‘Couch Commerce,’ Curbside Pickup
New travel restrictions sparked by COVID-19 made Thanksgiving shopping activities look very different this year.
Features December 3
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
Managing Your Marketing Through COVID-19
Private businesses come in all shapes and sizes. Still, none are either too big or too small to…
Executive Viewpoints May 19
Shopper Loyalty Study: Use Price, Brand Differentiators To Woo Competitors’ Customers
Even though 75% of shoppers say they have a preferred brand when shopping, these preferences can certainly be…
News December 4
Advertising In An On-Demand World: Why Brands Should Embrace The Connected TV Revolution
It’s no secret that the world of television is rapidly evolving. Gone is the age of ‘prime time,’…
Executive Viewpoints August 28Top Stories
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