Adobe: AI Traffic Driving Higher Revenue Per Visit for Retailers This Holiday Season
Key Takeaways AI traffic to U.S. retail sites generated 83% higher revenue per visit and converted 90% better…
News October 29
Latest In: adobe analytics
Stop Simply Optimizing Ads, and Start Designing for the Shopper Journey
Many advertisers have traditionally focused on tactical considerations in their performance marketing campaigns: placement strategies, creative formats and…
Executive Viewpoints April 1
What the 2025 Holiday Return Season Revealed about Retail’s Fraud Problem
The 2025 holiday season delivered the first trillion-dollar holiday in U.S. retail history, with online spending alone hitting…
Executive Viewpoints February 24
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From Product Research to Fulfillment: How AI Is Simplifying Ecommerce Operations
Artificial intelligence is reshaping the entire retail lifecycle—streamlining everything from customer discovery and automated content creation to predictive inventory and frictionless post-purchase support. By unifying front-end experiences with back-end logistics,…
October 19
What Cyber Week 2025 Revealed — and How Merchants Should Prepare for 2026
Cyber Week 2025 didn’t feel frantic — it felt unusually focused. Shoppers arrived confident, prepared and clear about…
Executive Viewpoints December 9
From Function to Feeling: How Retailers and Manufacturers can Humanize AI to Build Lasting Loyalty
From shelf to screen, artificial intelligence is rewriting the rules of retail. Over half (55%) of U.S. retail…
Executive Viewpoints November 27
Amazon Expands Prime Day Event to 96 Hours, Enhances Young Adult Prime Membership
Amazon has doubled 2025’s Prime Day event to four days, offering 96 hours of deals and special offers…
News June 17
Rising to the Challenge: The Future of Retail Media in a World With (or Without) Cookies
After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies…
Executive Viewpoints March 5
Ecommerce Marketing Lessons from Q4 2023Â
Last year was an uncertain one. Though many of the economic indicators were excellent, including the low unemployment…
Executive Viewpoints February 19
Fueled by Discounts and BNPL, Online Holiday Sales Grow 4.9%
Online holiday sales increased 4.9% YoY, reaching $222.1 billion for the period from Nov. 1 to Dec. 31,…
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