Many advertisers have traditionally focused on tactical considerations in their performance marketing campaigns: placement strategies, creative formats and…
Executive Viewpoints April 1
The 2025 holiday season delivered the first trillion-dollar holiday in U.S. retail history, with online spending alone hitting…
Executive Viewpoints February 24
Cyber Week 2025 didn’t feel frantic — it felt unusually focused. Shoppers arrived confident, prepared and clear about…
Executive Viewpoints December 9
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
From shelf to screen, artificial intelligence is rewriting the rules of retail. Over half (55%) of U.S. retail…
Executive Viewpoints November 27
Amazon has doubled 2025’s Prime Day event to four days, offering 96 hours of deals and special offers…
News June 17
After years of teasing out the impending deprecation of third-party cookies, it turns out Google is keeping cookies…
Executive Viewpoints March 5
Last year was an uncertain one. Though many of the economic indicators were excellent, including the low unemployment…
Executive Viewpoints February 19
Online holiday sales increased 4.9% YoY, reaching $222.1 billion for the period from Nov. 1 to Dec. 31,…
News January 4
Google Pay will make buy now, pay later (BNPL) options available for online and mobile payments in the…
News December 13
