Ad Platform Uses Natural Language Processing To Safeguard Brands’ Image
Both brands and publishers have faced a crisis in recent years as online ads have appeared next to…
News August 8
Latest In: Adidas
Mystery Shopping Results Revealed At #RIC18: Sephora, Adidas, Sunglass Hut Get High Marks
In the weeks leading up to the Retail Innovation Conference — held in New York City on April…
News May 7
Adidas, Glossier Take Mobile Marketing To New Heights With Personalization, Shoppable Video
As if further proof of the importance of a mobile-first strategy was needed, holiday 2017 demonstrated the influence of mobile…
News March 15
Salesforce NYC Event Highlights Personalization In Action
Salesforce took its Dreamforce event on the road, landing at New York City’s Javits Center Dec. 14. The…
Features December 22
Exclusive Q&A: Salesforce Retail SVP On Why AI Is Driving The Future Of Personalization
During its annual Dreamforce event in San Francisco in November, Salesforce doubled down on its mission to help…
Features December 20
Insights From Dreamforce 2017: How Adidas, Party City & Suit Supply Get Personal
“Personalized, connected and fast” have been the recurring themes from Dreamforce 2017, as retailers seek to gain a…
Features November 9
Kohl’s, Apple Provide Best Cross-Channel Experiences
With consumers increasingly blind to which “channel” they use during their multi-touch point shopping journeys, it’s no longer…
Features December 15
Why Kanye West’s Partnership With Adidas Is More Than An Endorsement
Leveraging influencers such as bloggers and YouTube stars to boost brand awareness and engagement has become the norm for many…
Editor's Perspective August 16
Nike Feels Heat Of Competition, Sporting Goods Store Closings
Nike, long a dominant brand in the footwear and activewear industries, has hit a bit of a bumpy…
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