Davines Boosts Conversion With Personalization-Powered Social Proof
Among the challenges faced by eco-friendly haircare brand Davines during the COVID-19 pandemic was a loss of word-of-mouth…
Features August 30
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Why A Culture Of Experimentation Is Integral To The Future Of Retail
Fifty years ago, retail was a very different industry. There were no online retailers, consumers relied heavily on…
Executive Viewpoints April 1
To Increase Customer Satisfaction, Start With Your Employees’ Satisfaction
A lot of the conversation about increasing customer satisfaction, in the retail sector or anywhere else, revolves around…
Executive Viewpoints December 11
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The Store Manager Bottleneck: Why Execution Is Retail’s Hidden Margin Killer
In today’s retail environment, store managers are no longer “just” operators. They are culture carriers, translators of strategy, problem solvers, and the primary architects of the customer experience. Every corporate…
June 1
When Retail Innovators Get It Right…And When They Get It Wrong
One of the hallmarks of the NRF Big Show is the onslaught of technology that just seems to…
Features January 24
Retail Mobile Marketing Trends Revealed At Macy’s Fireside Chat
In the last year, the use of mobile retail apps grew an astounding 81%. This upward trend has…
Executive Viewpoints November 29
5 Ways Retailers Are Using Behavioral Economics to Supercharge Offers
Williams-Sonoma thought they had a hit on their hands. The retailer had introduced a home “bread bakery” machine…
Executive Viewpoints August 8
Juniqe Boosts Revenue 20% With Real-Time Personalization
Running an e-Commerce platform that engages customers individually is crucial to Juniqe, an artist-powered online marketplace for art and…
Features April 25
Real-Time Contextual Marketing: Five Best Practices To Drive Retailer Success
Real-time contextual marketing — people are talking about it, but how can retailers leverage real-time content to be…
Executive Viewpoints February 8Are You Ready For The Holiday Rush? Five Tips To Maximize Your E-Commerce Site
By Kurt Heinemann, Reflektion The holiday shopping season can be stressful, both for shoppers — from brick-and-mortar stores,…
Executive Viewpoints December 3Top Stories
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