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On-Site, Off-Site, In-Store: New Best Practices for the Evolved Retail Media Landscape

Even though Amazon has a huge first-mover advantage in retail media (and is expected to capture 77% of retail media spending this year), competitive retail media networks are building up steam — and sophistication — fast.

As other retail media networks become more established and spending continues to grow, this Retail TouchPoints special report examines the sector’s evolution and highlights new best practices, including:

  • Why on-site advertising like sponsored search ads still represent a huge opportunity for brands and retailers alike;
  • Critical customer experience considerations that retailers should account for when rolling out in-store retail media; and
  • New opportunities in off-site advertising on social, search and CTV, and the role data clean rooms are playing in success collaborations.

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Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

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