Once illegal and highly stigmatized, cannabis has become a legitimate, diverse and thriving market. Not only has the cannabis industry experienced significant growth over the past few years, it has also driven significant innovation in marketing, store design and customer experience.
Despite this positive disruption, the cannabis retail space still faces its fair share of challenges. During this Retail Remix episode, we sat down with Filip Luneski, Head of Marketing for the UPC cannabis company Lucid Green. Check out this episode to learn:
- The state of the cannabis industry, consumer adoption and the potential for future growth;
- Why education is still such a significant marketing challenge;
- How technology is driving in-store engagement and education in stores; and
- Tactical lessons other brands and retailers can apply from cannabis players.
RELATED LINKS
- Connect with Filip here.
- Learn more about Lucid Green.
- Read more about trends from the cannabis industry on Retail TouchPoints.
