Crocs has acquired a cult-like following, especially over the past two years. The footwear brand has leaned into its quirky designs and has expanded its reach through fun patterns, cutting-edge collaborations and its oh-so-fun Jibbitz Charms.
But at the center of Crocs’ incredible expansion is its digital strategy, and Adam Michaels is the man helping drive the brand experience across all channels. During this week’s Retail Remix, Alicia sits down with the Chief Digital Officer to get his thoughts on:
- The unique role of marketplaces in driving brand awareness and generating leads;
- Why Crocs is doubling down on its app, and how it is creating a differentiated experience with exclusive content and product drops; and
- How Adam and his team are investing in infrastructure, content and its people to drive digital experience innovation.