Retail TouchPoints
Kroger Focuses on Execution as Shoppers Remain Under Pressure
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How Sam’s Club Leverages Online Content to Boost Consumer Confidence
Brands and retailers often use reviews, ratings and other types of content to boost consumers’ confidence about a pending purchase. At a time when uncertainty about decisions large and small…
Features March 1
Why Retailers Should Incorporate Social Monitoring and Learning into Their Brand
Marketers sometimes get caught in a trap when they make social monitoring and social listening an either/or paradigm. The truth is that both are necessary tools in a marketer’s belt.…
Executive Viewpoints March 1
The Keys to Keeping Your Online Payment System Legal and Secure
The internet facilitates every aspect of our lives, which has only become more obvious during the COVID-19 pandemic. Although we spend much of our time online, confidence in internet security…
Executive Viewpoints March 1
How Brilliant Earth Became a Purpose-Driven Innovator
Featuring: Beth Gerstein, Brilliant Earth Brilliant Earth made a splash in the retail industry with its emphasis on ethical sourcing and it’s digital-first business model. Over the past 15 years, the company…
Podcasts March 1
Costco Sets New Minimum Wage at $16 Per Hour
Costco will raise its hourly minimum wage to $16 at the beginning of March 2021, according to CNBC. CEO Craig Jelinek revealed the plans during a Senate budget committee meeting…
News February 26
Madison Reed Raises Another $52 Million on the Heels of 130% Growth
Hair care brand Madison Reed has raised an additional $52 million in financing to fuel its omnichannel expansion after reporting 130% growth and doubling its consumer base in 2020. Launched…
News February 26
Is Nike the Catalyst for Change: Why Companies are Switching to DTC
Nike shows clear signs that its business is back on track only months after reporting a 38% decrease in its YoY revenue in the previous quarter. The brand’s digital sales…
Executive Viewpoints February 26
Vulnerability — the Most Important Customer Trait Brands Don’t Know They’re Missing
There have been a lot of challenges for retails brands in the past year — from considering the viability of brick-and-mortar stores to navigating crippling supply chain delays. While these…
Executive Viewpoints February 26
Study: More Boomers Shopping Internationally, but They Prefer a Localized Online Experience
When it comes to cross-border ecommerce, one size emphatically does not fit all. COVID-19 spurred huge growth in the number of consumers buying online from brands outside their home country.…
Features February 26
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