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Facebook Tests New Functionalities for In-Stream Video Ads
Facebook and Instagram are adding new In-Stream video capabilities to help retailers maximize the impact of their video ad experiences. New options include topic targeting within Facebook In-Stream video, Instagram…
News April 22Sensormatic Solutions and MTI Add New Loss Prevention Tools for High-Value Devices
Sensormatic Solutions has extended its partnership with MTI to offer additional loss prevention and liability offerings for high-value electronics, including smartphones, tablets and cameras. The solutions are designed to safeguard…
News April 22Win Customers and App Downloads with App Clips
If you work in online retail, you’re likely aware of an inconvenient paradox: App users are more valuable than non-app customers Forcing app downloads when a user is trying to…
Executive Viewpoints April 22Phrasee Launches Real-Time Language Optimization Tool
Language optimization solution provider Phrasee has launched Phrasee X, a tool that allows marketers to automatically optimize language in real time. The solution aims to help retailers respond to customers…
News April 22Pinterest and Shopify Deepen Relationship, Bringing Marketing Tools to 27 New Countries
Pinterest is expanding its partnership with Shopify to 27 new countries, including Australia, Austria, Brazil, France, Germany, Italy, Spain, Switzerland and the UK. The Shopify Pinterest Channel is now home…
News April 21How Verizon Deployed a Touchless Retail Experience
At the height of the pandemic, as people observed stay-at-home orders and home also became work and school, Verizon’s services were more in demand than ever. And, it wasn’t just…
Executive Viewpoints April 21Ribble Cycles Opens Flagship Showroom Near Major UK Biking Routes
Ribble Cycles has opened a state-of-the-art flagship showroom in the heart of the UK’s Ribble Valley in Lancashire. The 2,000-square-foot showroom blends digital and physical to create an immersive and…
News April 21Study Forecasts Accelerated Adoption of Digital Wallets and Buy Now, Pay Later
The pandemic accelerated not just ecommerce but also digital payment methods: digital wallets reached 29.3% of U.S. ecommerce share in 2020, up from 23.7% in 2019. The wallets are expected…
Features April 21Cartier, LVMH, Prada Join Forces to Develop Blockchain-Based Authentication Solution
LVMH, the Prada Group and Cartier (part of Richemont) have teamed up to create the non-profit Aura Blockchain Consortium, aimed at enhancing customer relationships and brand protection through the use…
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