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Why Prime Day Presents a Prime Opportunity for Retailers Not Named Amazon

Most Prime Day post-mortems look at metrics such as sales growth across categories and year-over-year changes — and with good reason — but Amazon’s shopping holiday has become influential enough…

Features June 25

Retailers are Transforming the Digital Experience for Customers

Retailers have innovated at unparalleled speeds over the past year to meet customers’ needs. The pandemic has forced retailers to shift their focus away from maximizing foot traffic within brick-and-mortars…

Executive Viewpoints June 25

Odor: An Unsuspecting Driver of Consumer Behavior

If you’ve ever stepped foot in a grocery retailer and smelled spoiled produce or hopped into a rideshare with a lingering aroma, then you’re well aware of the adverse impact…

Executive Viewpoints June 25

Prime Day 2021: Luggage and Home Improvement Soar During an Overall Modest Event

Prime Day 2021 sales grew relatively modestly compared to last year’s Prime Day, up 6.1% to $11 billion across both days according to data from Adobe Analytics. Overall ecommerce spending…

News June 24

PVH Sells Off Heritage Brands as it Turns Focus to Calvin Klein, Tommy Hilfiger

PVH Corp. is selling its Heritage Brands portfolio — which includes the Izod, Van Heusen, Arrow and Geoffrey Beene brands — to fellow brand management firm Authentic Brands Group for approximately $220…

News June 24
Afterpay

Amazon, CVS, Macy’s, Target Add BNPL Option

Retailers including Amazon, CVS, Dell, Kroger, Macy’s, Nike, Nordstrom, Sephora, Target, Victoria’s Secret and Walgreens have added buy now, pay later capabilities from AfterPay via the payment provider’s app. Select…

News June 24

What Retailers can Learn from Theme Parks in the Wake of COVID-19

The COVID-19 pandemic has accelerated the growth of ecommerce, with the U.S. Census Bureau reporting a 36.7% increase in online sales in Q3 2020 compared to the same time in…

Executive Viewpoints June 24

Salsify Introduces Pre-Built Templates to Help Create Customized Workflow Processes

Customer experience management platform Salsify is releasing an exclusive workflow library of pre-built templates designed to help brands improve the operational efficiency of publishing product content. The workflows come installed…

News June 24

Brij Helps Brands Connect Products to Digital Benefits Without Needing an App

Brij, a platform for connecting physical products to digital experiences, is designed to power one-touch product registration and reorder options. The platform helps brands build tailored digital experiences for each…

News June 24
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