Retail TouchPoints

Latest Posts

How Retail Fixturing Can Turn the Average Shopping Trip Into an Experiential Event

Retail fixturing is not a new concept, but the way it’s being used is evolving. This tactic is traditionally a means of merchandising brick-and-mortar stores with everything from standard, pre-built…

Executive Viewpoints October 6
Livestreaming US

Livestreaming: Debunking 5 Common Myths

“Livestreaming” is one of the buzziest terms of the moment in retail, but the live shopping concept has actually been around for decades, popularized in the 1980’s by TV shopping…

Features October 6

How to Keep Your Website Live During a High-Traffic Shopping Event

The ecommerce industry changes fast — particularly when world-transforming events such as COVID-19 happen. The pandemic has had a huge impact on the industry, powering the growth of ecommerce and…

Executive Viewpoints October 6
Rent the Runway IPO

Despite Subscription Declines, Rent the Runway Plans to Go Public

Rent the Runway has filed its IPO, joining the growing roster of circularity-focused digital brands that have gone public in 2021, including resale platforms Poshmark and ThredUP. Rent the Runway…

News October 5
Gap

Gap Continues Tech-Buying Spree with AI Acquisition

Gap has acquired Context-Based 4 Casting (CB4), a startup that uses AI and machine learning tools to transform retail operations, increase sales and improve the customer experience. Funded by investors including Sequoia…

News October 5

Gen Z Expert Reveals Why This Generation’s Seeming Contradictions Make Complete Sense

There has never been a generation quite like Gen Z, and retailers need to recruit them now to bring their valuable insights and skillsets into their corporate culture. Hana Ben-Shabat,…

Features October 5

Conversational Commerce is the Key to a Seamless Omnichannel Experience

I was recently speaking with a senior executive from a convenience store chain who told me that his company had an epiphany a few months after COVID-19 took hold in…

Executive Viewpoints October 5

Claire’s Files for IPO as it Expands Presence Outside of Malls

Claire’s has filed for an IPO that would value the company at $100 million. In its filing, the retailer noted that it achieved total net sales growth of 93.1% compared…

News October 4

Amazon, Target, Walmart Incentivize Early Holiday Shopping

Three of the country’s biggest retailers are taking significant steps to get consumers into the holiday shopping groove — and to do so (much) sooner than later. Beginning Oct. 4,…

News October 4
Retail Trendcaster Webinar Series
Retail Strategy & Planning Series
Holiday ThinkTank