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General Mills, Meijer Cook Up Shoppable Digital Tailgating Experience
General Mills has teamed up with Midwest grocery chain Meijer to create a virtual “homegate” experience for college football fans. The online activation — created in partnership with experiential ecommerce…
News October 6
The Home Depot Partners With Walmart to Expand Same-Day Delivery Options
Walmart is expanding its GoLocal delivery service with a major new partner: The Home Depot. Shoppers in select markets will be able to schedule same-day and next-day delivery for supplies…
News October 6
What is American Dream — and What Does it Want to Be? RTP Editors Weigh In
All eyes and ears have been on American Dream since the project’s initial proposal in 2003. Initially dubbed Meadowlands Xanadu, the mega-mall-slash-experience-center has been a point of debate for industry…
Editor's Perspective October 6
Ecommerce Accelerator Pattern Secures $225M in Funding
Pattern has received $225 million as a minority investment from Knox Lane. The ecommerce marketplace accelerator, founded in 2013, has more than 900 employees and clients including Panasonic, Pandora, Black…
News October 6
Best Buy Offers Access to ‘Hard-to-Find Products’ with New $199.99 Annual Membership Program
For $199.99 a year, Best Buy customers can sign up for the retailer’s Totaltech membership program to receive 24/7 VIP service, including Geek Squad Support and special pricing on certain…
News October 6
How Retail Fixturing Can Turn the Average Shopping Trip Into an Experiential Event
Retail fixturing is not a new concept, but the way it’s being used is evolving. This tactic is traditionally a means of merchandising brick-and-mortar stores with everything from standard, pre-built…
Executive Viewpoints October 6
Livestreaming: Debunking 5 Common Myths
“Livestreaming” is one of the buzziest terms of the moment in retail, but the live shopping concept has actually been around for decades, popularized in the 1980’s by TV shopping…
Features October 6
How to Keep Your Website Live During a High-Traffic Shopping Event
The ecommerce industry changes fast — particularly when world-transforming events such as COVID-19 happen. The pandemic has had a huge impact on the industry, powering the growth of ecommerce and…
Executive Viewpoints October 6
Despite Subscription Declines, Rent the Runway Plans to Go Public
Rent the Runway has filed its IPO, joining the growing roster of circularity-focused digital brands that have gone public in 2021, including resale platforms Poshmark and ThredUP. Rent the Runway…
News October 5
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