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RICE 2022 Keynote: How to Turn Word of Mouth Into a Mighty Marketing Weapon
As a marketing tool, word of mouth outperforms paid advertising on multiple levels, according to Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania. In…
Features May 12
Sensormatic Solutions Offers Expanded Insights with Sensormatic IQ Platform
Sensormatic Solutions has launched an enhanced Sensormatic IQ platform and transformative services. The solution provider aims to meet the needs of modern, digitally connected retailers by offering solutions across shopper…
News May 12
RICE 2022: Social Commerce Success Hinges on Consistency and Friction-Free Shopping
Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 trillion in sales by 2025. However,…
Features May 12
How Small and Local Marketers can Take Advantage of the Metaverse
Tech giants like Facebook and Microsoft have gone all-in on the metaverse, based on the idea that it’s the future of digital experiences like gaming, collaboration and marketing. In fact,…
Executive Viewpoints May 12
How DTC Brands Engineer Expansion Via New Product Categories
Growth in the direct-to-consumer space is no longer limited to remaining ahead of trends in a brand’s core category. The first phase of growth for many DTC brands often comes…
Features May 11
Highsnobiety to Roll Out Curated Travel Retail Concept Internationally
Digital media and streetwear brand Highsnobiety has partnered with travel retailer Gebrüder Heinemann to expand its airport retail concept — dubbed Highsnobiety GATEZERO — internationally. With Gen Z and Gen…
News May 11
How Ecommerce Businesses Can Take Advantage of Data Labeling
Accurate search results and personalized recommendations are undisputedly the bedrock of modern ecommerce. As more businesses around the globe migrate online, the goal of every such company is simple —…
Executive Viewpoints May 11
IKEA’s Biggest Franchisor Plans to Invest More Than $3 Billion in Omnichannel Store Push
Ingka Group, which operates 392 IKEA stores across 32 markets, will invest more than €3 billion ($3.16 billion) into opening new locations and revamping existing stores by the end of…
News May 10
The Place to Be: Retail Industry Converges on Chicago for #RICE22
Three conferences with 200+ top-notch speakers, two distinct expos and a whole host of activities — from networking events to concept stores to tours of the Magnificent Mile’s retail offerings…
Features May 10
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