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What’s Driving the Explosion of Retail Media (and How to Get in on the Action)
Every one of the Top 10 retailers in the U.S. now has a retail media network (RMN), which should tell you something about where this trend is going (hint: toward…
Features July 15
Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players
From leisure and sportswear to gifts and jewelry, the chances are you’ve bought a product from a small business over the last couple of years — whether it be a digitally native startup, a one-person band working from their kitchen table or a…
Executive Viewpoints July 15
The Evolution of Influence: How DTC Brands Can Win in the Age of Trust Commerce
The key to building a successful DTC brand all comes down to one word: Authenticity. Now more than ever, consumers expect brands to be transparent, consistent in their messaging and…
Executive Viewpoints July 15
How Build-A-Bear’s Pandemic Shift Created Long-Term Omnichannel Opportunity
The pandemic threatened the livelihood of brick-and-mortar retailers, especially those with a strong presence in shopping malls. But the retailers that invested in omnichannel capabilities were able to adapt and…
Features July 15
H&M and CAMP Promote Sustainability Through an Interactive Experience in NYC
CAMP’s Columbus Circle store in New York City has added an interactive two-part sustainability activation through a partnership with H&M. The Kid-Powered Style Experience, which operates through Sept. 5, encourages…
News July 14
Victoria’s Secret, Gopuff Cut Jobs to Streamline Operations Amid Economic Challenges
Victoria’s Secret (VS&Co.) and Gopuff have become the latest retailers to make significant cuts to their workforce. VS&Co. is laying off about 5% of its home management staff, consisting of…
News July 14
As Inflation Soars, Lowe’s Spotlights Budget-Friendly Interior Design
With the freight train of inflation not looking set to slow down anytime soon, Lowe’s wants its customers to know it’s possible decorate their homes without breaking the bank. The…
News July 14
Inside PUMA’s ‘Humble’ Approach to Metaverse Strategy
When it comes to world building in the metaverse, the creative opportunities are essentially limitless. That’s why, as brands and retailers start to mold their environments on platforms like Roblox,…
Features July 14
Bites Adds AI Capabilities to Enhance Social Media-Styled Employee Training
Learning management and employee communications solution provider Bites has introduced AI tools into its social media-styled employee training platform. The AI upgrade aims to help make Bites capable of creating…
News July 14
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