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Fanatics will now make fan gear for Nike-sponsored NCAA teams.

Nike Drafts Fanatics for NCAA Fan Apparel, Furthering Fanatics’ Moves into Manufacturing and College Sports

Nike has entered a long-term, exclusive licensing partnership with Fanatics for the manufacture and sale of fan apparel and headwear, for a “select group” of Nike-sponsored colleges and universities starting…

News July 15
Retail media networks are becoming increasingly common.

What’s Driving the Explosion of Retail Media (and How to Get in on the Action) 

Every one of the Top 10 retailers in the U.S. now has a retail media network (RMN), which should tell you something about where this trend is going (hint: toward…

Features July 15

Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

From leisure and sportswear to gifts and jewelry, the chances are you’ve bought a product from a small business over the last couple of years — whether it be a digitally native startup, a one-person band working from their kitchen table or a…

Executive Viewpoints July 15

The Evolution of Influence: How DTC Brands Can Win in the Age of Trust Commerce

The key to building a successful DTC brand all comes down to one word: Authenticity. Now more than ever, consumers expect brands to be transparent, consistent in their messaging and…

Executive Viewpoints July 15
How Build-a-Bear’s Pandemic Shift Created Long-Term Omnichannel Opportunity

How Build-A-Bear’s Pandemic Shift Created Long-Term Omnichannel Opportunity

The pandemic threatened the livelihood of brick-and-mortar retailers, especially those with a strong presence in shopping malls. But the retailers that invested in omnichannel capabilities were able to adapt and…

Features July 15
H&M and CAMP Promote Sustainability Through an Interactive Experience in NYC

H&M and CAMP Promote Sustainability Through an Interactive Experience in NYC

CAMP’s Columbus Circle store in New York City has added an interactive two-part sustainability activation through a partnership with H&M. The Kid-Powered Style Experience, which operates through Sept. 5, encourages…

News July 14

Victoria’s Secret, Gopuff Cut Jobs to Streamline Operations Amid Economic Challenges

Victoria’s Secret (VS&Co.) and Gopuff have become the latest retailers to make significant cuts to their workforce. VS&Co. is laying off about 5% of its home management staff, consisting of…

News July 14

As Inflation Soars, Lowe’s Spotlights Budget-Friendly Interior Design

With the freight train of inflation not looking set to slow down anytime soon, Lowe’s wants its customers to know it’s possible decorate their homes without breaking the bank. The…

News July 14
An action shot of the Roblox game "PUMA and the Land of Games."

Inside PUMA’s ‘Humble’ Approach to Metaverse Strategy

When it comes to world building in the metaverse, the creative opportunities are essentially limitless. That’s why, as brands and retailers start to mold their environments on platforms like Roblox,…

Features July 14
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