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Zero-Party Data Builds Loyalty and Reduces Mistargeting
The increasing importance of consumer privacy in online marketing has thrown the industry for a loop that people are still looking to recover from. Consumer frustration with poorly targeted online…
Executive Viewpoints August 23 Immersive Customer Experiences Using Augmented Reality
When the mobile game “Pokémon GO” made a splash in 2016, global audiences got their first taste of just how engaging augmented reality experiences could be — and brands took…
Executive Viewpoints August 1Amazon to Offer Same-Day Store-Based Delivery for PacSun, GNC, Diesel and More
Amazon is continuing to expand its last mile services beyond its own retail ecosystem with the addition of same-day delivery service from a number of leading retailers’ stores, including PacSun,…
News August 1Walmart Launches Refurbished Items Site
Seeking to feed consumers’ hunger for value along with their desire to help save the planet, Walmart has launched Walmart Restored. The new program, designed to help shoppers discover “like-new”…
News August 1New ‘Phygital’ Experience at Saks, Neiman Marcus Aims to Bring Shoppers into the Metaverse
Fashion designer Jonathan Koon has teamed up with the retail-focused metaverse world Highstreet to launch a “phygital” experience at Saks Fifth Avenue, Neiman Marcus, Selfridges and a number of other…
News August 17 For All Mankind Brazil Adopts AI Sizing Tech to Reduce Returns and Waste
7 For All Mankind is helping customers in Brazil find their perfect fit through the adoption of AI sizing technology that the denim brand hopes will boost sales and drive…
News August 1Follett to Feature Vitamin Shoppe Health and Wellness Products in College Bookstores
Follett Higher Education Group has partnered with The Vitamin Shoppe to bring a range of the wellness retailer’s exclusive products to a select group of campus bookstores across the U.S.,…
News August 1How No-Code Automation Drives Ecommerce Innovation
Featuring: Kausambi Manjita, Mason It’s never been easier for a brand to gain a foothold online, but even the most innovative brand can only go so far until it needs…
Podcasts August 1How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)
Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the point here). Now, the “ascendent platform of the decade” is encouraging its…
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