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Walmart Adds Streaming to Walmart+ Membership With Paramount+ Partnership
Walmart is further enhancing the value of a Walmart+ membership with the addition of a Paramount+ Essential subscription at no extra cost. The plan will give Walmart+ members access to…
News August 16Sparked by Pandemic Stresses, Unionizing Workers Seek Respect and a Place at the Table
While only a small number of retail stores have unionized, the growing popularity of the movement may herald of what’s to come. More than two-thirds (68%) of Americans approve of…
Features August 16Ecommerce Personalization in the Age of Consumer Data Privacy
Optimized personalization is a necessary tenet of any ecommerce brand that aims to stand out. The importance of winning loyal customers depends on one-to-one customer personalization and engagement based on…
Executive Viewpoints August 165 Ways Retailers Can Tackle Wavering Customer Loyalty
New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But…
Features August 15PacSun Taps Virtual Influencer for BTS, Holiday Campaigns
PacSun has teamed up with a new kind of spokesperson for its back-to-school and holiday 2022 marketing campaigns — virtual influencer Miquela. Self-described on her Instagram account as a “19-year-old…
News August 15WSJ: Best Buy Cuts ‘Small Number’ of Store Jobs After Lowering Sales Forecast
Best Buy has started job cuts in stores across the U.S. as the retailer seeks to lower costs following its updated outlook for FY 2023 released July 27, 2022. (The…
News August 15Office Depot Expands Delivery Options Through Uber Partnership
Office Depot has made a deal with Uber to deliver business, office and school essentials nationwide through Uber Eats. The service will be available at more than 900 Office Depot…
News August 15Wish Launches Marketing Blitz to Reintroduce Itself to Consumers
Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app.…
News August 15Even as Footfall Increases, Store Footprints are Shrinking
Have you heard the news? Brick-and-mortar is back. Following several years of pandemic-driven declines, shoppers are eagerly returning to stores, and that enthusiasm is being echoed in a new upswing…
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