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Walmart Adds Streaming to Walmart+ Membership With Paramount+ Partnership

Walmart is further enhancing the value of a Walmart+ membership with the addition of a Paramount+ Essential subscription at no extra cost. The plan will give Walmart+ members access to…

News August 16

Sparked by Pandemic Stresses, Unionizing Workers Seek Respect and a Place at the Table

While only a small number of retail stores have unionized, the growing popularity of the movement may herald of what’s to come. More than two-thirds (68%) of Americans approve of…

Features August 16

Ecommerce Personalization in the Age of Consumer Data Privacy

Optimized personalization is a necessary tenet of any ecommerce brand that aims to stand out. The importance of winning loyal customers depends on one-to-one customer personalization and engagement based on…

Executive Viewpoints August 16
Large group of people walking down a busy street, blurred by speed

5 Ways Retailers Can Tackle Wavering Customer Loyalty

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers.   But…

Features August 15
Virtual influencer Miquela will help PacSun promote its back-to-school and holiday offerings.

PacSun Taps Virtual Influencer for BTS, Holiday Campaigns

PacSun has teamed up with a new kind of spokesperson for its back-to-school and holiday 2022 marketing campaigns — virtual influencer Miquela. Self-described on her Instagram account as a “19-year-old…

News August 15
WSJ: Best Buy Cuts ‘Small Number’ of Store Jobs After Lowering Sales Forecast

WSJ: Best Buy Cuts ‘Small Number’ of Store Jobs After Lowering Sales Forecast

Best Buy has started job cuts in stores across the U.S. as the retailer seeks to lower costs following its updated outlook for FY 2023 released July 27, 2022. (The…

News August 15
1officedepot

Office Depot Expands Delivery Options Through Uber Partnership

Office Depot has made a deal with Uber to deliver business, office and school essentials nationwide through Uber Eats. The service will be available at more than 900 Office Depot…

News August 15
Shopping app Wish is reintroducing itself to shoppers with a new marketing campaign.

Wish Launches Marketing Blitz to Reintroduce Itself to Consumers

Wish has launched a global marketing campaign following almost a year’s pause on major advertising as new leadership settled in and formulated a turnaround strategy for the bargain shopping app.…

News August 15
Even as consumers return to stores the overall quantity of retail leases is declining.

Even as Footfall Increases, Store Footprints are Shrinking

Have you heard the news? Brick-and-mortar is back. Following several years of pandemic-driven declines, shoppers are eagerly returning to stores, and that enthusiasm is being echoed in a new upswing…

Features August 15
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