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Five Below’s ‘Rolling Thunder’ of Newness Contributes to 22.9% Sales Growth in Q2
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Capitalizing on the Retailtainment Opportunity: Tips and Lessons From a Design Strategist
Consumers’ appetite for immersive experiences has only grown larger in the wake of the pandemic, which means brands and retailers are rethinking the role of physical spaces —in particular the…
Features September 21
The Future of Digital Consumer Engagement: How Branded Web3 Communities using NFTs and Metaverses Can Rewrite the Rules of Marketing
One of the hottest topics in marketing over the last 18 months has been non-fungible tokens, or NFTs. Indeed, investment banking firm Jeffries predicts that the rapidly growing market will…
Executive Viewpoints September 21
Leveling Up CBD Product Packaging and Branding With AI to Ensure Consumer Attention, Retention and Conversion
Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels afforded to companies in other categories. Due to…
Executive Viewpoints September 21
Nordstrom Swallows ‘Poison Pill’ Following Mexican Retailer’s Stock Purchase
The Nordstrom Board of Directors has adopted a one-year shareholder rights plan, a.k.a. a poison pill, following the purchase earlier this month of 9.9% of the retailer’s stock by Mexican…
News September 20
DICK’S Sporting Goods to Open Its First Southeast and Northwest Public Lands Locations
DICK’S Sporting Goods will open four new locations of its outdoor specialty retail brand Public Lands this fall, including its first locations in the Southeast and Northwestern U.S. Nearly one…
News September 20
Walmart Expands Retail Media Offering with Social, Livestreaming Integrations
Walmart is expanding the reach of its retail media offerings through a series of new partnerships with TikTok, Snap, Roku and livestreaming platforms Firework and TalkShopLive to enable new off-site…
News September 20
Walmart Canada Rolls Out AI-Powered Out-of-Stock Detection to All Locations
Walmart Canada is implementing an automated AI assist at all of its stores to help keep shelves stocked and enhance the customer and associate experience both in-store and online. The…
News September 20
#RSP22: Expert Advice on Achieving a Great Holiday Season With Agility, Personalization and Solid CX
Retailers are approaching an uncertain holiday season with any number of questions on their mind: Will pent-up demand beat out shoppers’ inflation-driven caution? Which channels will be most important for…
Features September 20
Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability
There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are 9.5% of total company revenue so far this…
Executive Viewpoints September 20
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