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What Brands Should Know About Social Selling Today
With social media use at an all-time high, social commerce or “social selling” is an intriguing proposition for brands. The halo effect of being connected to an influencer can be…
Executive Viewpoints December 2
Macy’s Launches Personalized Bra Fitting Technology in 10 Locations
This story has been updated to reflect a correction that the Willowbrook location is located in New Jersey. Macy’s is expanding its partnership with FIT:MATCH to include the company’s body-scanning…
News December 1
H&M, DoorDash Eliminate a Combined 2,750 Jobs as Retail Layoffs Continue
Retail industry companies are continuing to trim their headcounts: H&M cut 1,500 jobs and DoorDash announced it would let 1,250 employees go on March 1, 2023. H&M is seeking to…
News December 1
Batteries Plus Rewires its Digital Shopping Experience
Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new…
News December 1
JCPenney Goes Live with Backstreet Boys to Kick Off Feeding America Partnership
JCPenney will host an hour-long Facebook Live event on Dec. 1 at 8 p.m. ET featuring the Backstreet Boys performing songs from their first-ever Christmas album. Audience members tuning in…
News December 1
BJ’s Joins the Fast-Growing Retail Media Club
BJ’s Wholesale Club has become the latest retailer to launch a media network, offering brands a comprehensive advertising solution to connect with its members. The new program, called BJ’s Media Edge,…
News December 1
CSG Helps Retailers Build and Deploy Quantifiable Customer Experiences
SaaS platform CSG has launched CSG Xponent Ignite, a customer engagement solution designed to enable businesses to quickly deploy, engage and deliver quantifiable experiences aligned with their goals. Xponent Ignite…
News December 1
Don’t Cut Ad Spend, Just Make Sure it’s Effective
Retailers are feeling the pinch as shoppers spend less because of the cost-of-living crisis, so now is the time to hone their marketing strategy and make sure they’re accurately measuring…
Executive Viewpoints December 1
Foot Locker Reconfigures C-Suite as it Seeks to Simplify Operations
Foot Locker has made multiple changes to its executive leadership team as the athletic retailer separates its commercial functions from supply chain and IT concerns. The changes follow news that…
News November 30
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