Retail TouchPoints
As Retailers Pile On Sales Events, Shoppers Report Discount Fatigue
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How the Kroger-Albertsons Merger is Accelerating the Need for a Unified Retail Ad Network
There are a growing number of retailers competing for their share of available advertising dollars, and a big player in retail media has just upped the ante. The recent Kroger-Albertsons…
Executive Viewpoints December 2
What Brands Should Know About Social Selling Today
With social media use at an all-time high, social commerce or “social selling” is an intriguing proposition for brands. The halo effect of being connected to an influencer can be…
Executive Viewpoints December 2
Macy’s Launches Personalized Bra Fitting Technology in 10 Locations
This story has been updated to reflect a correction that the Willowbrook location is located in New Jersey. Macy’s is expanding its partnership with FIT:MATCH to include the company’s body-scanning…
News December 1
H&M, DoorDash Eliminate a Combined 2,750 Jobs as Retail Layoffs Continue
Retail industry companies are continuing to trim their headcounts: H&M cut 1,500 jobs and DoorDash announced it would let 1,250 employees go on March 1, 2023. H&M is seeking to…
News December 1
Batteries Plus Rewires its Digital Shopping Experience
Batteries Plus has rolled out a new online experience, using customer data to create a more customized and personalized shopper journey. The company will continue to build on its new…
News December 1
JCPenney Goes Live with Backstreet Boys to Kick Off Feeding America Partnership
JCPenney will host an hour-long Facebook Live event on Dec. 1 at 8 p.m. ET featuring the Backstreet Boys performing songs from their first-ever Christmas album. Audience members tuning in…
News December 1
BJ’s Joins the Fast-Growing Retail Media Club
BJ’s Wholesale Club has become the latest retailer to launch a media network, offering brands a comprehensive advertising solution to connect with its members. The new program, called BJ’s Media Edge,…
News December 1
CSG Helps Retailers Build and Deploy Quantifiable Customer Experiences
SaaS platform CSG has launched CSG Xponent Ignite, a customer engagement solution designed to enable businesses to quickly deploy, engage and deliver quantifiable experiences aligned with their goals. Xponent Ignite…
News December 1
Don’t Cut Ad Spend, Just Make Sure it’s Effective
Retailers are feeling the pinch as shoppers spend less because of the cost-of-living crisis, so now is the time to hone their marketing strategy and make sure they’re accurately measuring…
Executive Viewpoints December 1
