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Benefit Cosmetics campaign for its new blush was a marketing triumph.

How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win)

As any beauty loyalist will attest, there is nothing more gut-wrenching than a favorite product being discontinued. Beauty brands know this, of course, which is why the decision to discontinue…

Features February 10

Albertsons Launches Health and Wellness Platform Across 16 Banners

Albertsons has introduced the Sincerely Health platform, built in collaboration with healthcare providers, insurance and technology companies and using insights gathered from more than 10,000 customers and associates. The platform…

News February 10

How Can Better Analytics Improve Procurement Performance?

Historically, procurement teams have had to deal with multiple structured and unstructured databases. To make decisions based on facts and acquire a competitive edge, procurement teams require the collection and…

Executive Viewpoints February 10

Here’s what a Low-Risk Ecommerce Business Plan Looks Like in 2023

The likelihood of internal or external factors causing lower-than-expected profits or threatening a business’ existence is known as business risk. While it would be nice to avoid, there is some…

Executive Viewpoints February 10

Kum & Go Deploys Cleaning Robots to Free Up Associates for Customer Service

Kum & Go will implement ICE Cobotics’ Cobi 18 floor cleaning robotics across the convenience retailer’s 400+ locations. The automation will free up associates to spend more time on tasks…

News February 9

Kohl’s Taps Retail Veteran to Lead Merchandising and Digital Operations

Kohl’s has named Nick Jones as its new Chief Marketing and Digital Officer, effective next month. Reporting directly to CEO Tom Kingsbury, Jones will be responsible for merchandising functions including…

News February 9
Overstock has launched a new credit card tied to its loyalty program.

Overstock Looks to Drive Loyalty with New Co-Branded Credit Card

Online furniture and home furnishings retailer Overstock has partnered with Citi Retail Services to offer customers digital-first benefits and rewards through a co-branded Overstock Mastercard. “As a customer-focused online retailer, we’re…

News February 9
Canada Goose Continues U.S. Expansion with Immersive Las Vegas Location

Canada Goose to More Than Double Store Count by 2028

Canada Goose is planning to more than double its physical footprint from the current 51 locations over the next five years as it pursues revenue of $3 billion by 2028.…

News February 9
TikTok rolls out new features in its Promote advertising tool.

TikTok Rolls Out New Advertising Features Aimed at SMBs, Creators

TikTok has added several new features to its Promote advertising platform aimed at helping creators and small businesses more easily turn organic content into TikTok ads. “With the new Promote…

News February 9
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