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Thinking Beyond the 30-Second Ad Spot: How Best Buy Leveraged CTV to Reach New Consumers
At first blush, home improvement fans might not seem like a core audience for electronics retailer Best Buy. But as homes have become more and more digitized, Best Buy decided…
Features September 11
Creating Experiential Campaigns with Cloud-Optional Technology
The internet has radically changed how we find, compare and buy products. The most obvious impact? The rise of online shopping. But now, it has its sights on changing the…
Executive Viewpoints September 11
How Kendra Scott Turns Every Store into a Community Hub
Featuring: Colleen Wilson, SVP of Retail and Wholesale, Kendra Scott From its humble beginnings as a small jewelry startup to a household name, Kendra Scott has not only thrived in…
Podcasts September 11
Barneys New York Finds a New Home at Forever 21
Just in time for New York Fashion Week, the iconic, now defunct luxury department store Barneys New York has made its return to fashion, albeit not in a way that…
News September 8
Kroger and Albertsons to Sell 400+ Stores, 8 DCs to Speed Planned Merger
Kroger and Albertsons will sell 413 stores across 17 states and the District of Columbia, along with eight distribution centers, two offices and five private label brands, to C&S Wholesale…
News September 8
Instacart, Healthier America Organization Expand Fresh Food Program to 4 More Cities
Following a successful February 2023 introduction in Indianapolis, Instacart and the Partnership for a Healthier America (PHA) will expand their Good Food for All program to more than 1,100 families…
News September 8
Rue21 Adds New CIO to Revamped Leadership Lineup
Fashion retailer Rue21 is bringing a new CIO on to its revamped leadership team. Scott Saeger, who will take on the role starting Sept. 11, 2023, is joining the business…
News September 8
Express Taps Consumer Products Veteran for CEO
Fashion apparel retailer Express, Inc. (EXPR) has appointed former Tyson Foods exec Stewart Glendinning as its new CEO following Tim Baxter’s resignation. In a statement, the company reported that Baxter…
News September 8
Let’s Move from Fast Promising to Smart Promising
The rise of search-based and social selling has heightened retailers’ desire to offer aggressive estimated delivery dates (EDD). In addition to a host of other factors, the ability to offer…
Executive Viewpoints September 8
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