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Walmart Heads Back to School by way of the Metaverse
Walmart has launched a new Roblox experience to get young consumers excited for the back-to-school season. Supercampus is a back-to-school adventure where users can participate in a series of challenges…
News August 24
New Fast Fashion Powerhouse: Shein Teams Up with Forever 21
Shein and Forever 21 are joining forces in a deal that will allow Forever 21 to sell its youth-focused apparel to Shein’s 150 million online users. The deal may eventually…
News August 24
Will Google’s Next Physical Store Have a Boston Address?
Alphabet Inc. plans to open a new Google Store in Boston, making it the second U.S. city to house a retail space for the technology giant, according to new reporting…
News August 24
CommentSold Moves into DTC Sales with Popshoplive Acquisition
CommentSold, a provider of live selling technology, has acquired the assets of mobile livestreaming marketplace Popshoplive. The newly named platform — Popshoplive, powered by CS — will allow creators to…
News August 24
Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller
Toy company Educational Insights launched in 1962, long before the internet existed. Now the company has become the first toy brand to test out the hottest new arena in digital…
Features August 24
Bidnamic Discovery Pages Help Reduce PDP Bounce Rates
By reducing bounce rates from online merchants’ product detail pages (PDPs) that are reached via paid SERPs (search engine results pages) on Google, retailers can extend visitors’ journeys throughout their…
News August 24
Preparing for a Very Generative AI Holiday Shopping Season
As retailers gear up for the 2023 holiday shopping season, predicted to be another big year, expect generative AI to influence consumer shopping and buying decisions. In fact, seven out…
Executive Viewpoints August 24
Home Depot Launches New Content Hub to Empower Young Homeowners
Up to 70% of business-to-consumer marketers believe that content marketing has become more important to their business over the past year, and 77% have successfully used this content to build…
News August 23
Dick’s, Lowe’s, Target Execs Cite Theft’s Impact on Financial Results and Safety
While shrink is far from a new problem in retail, the impact of theft — particularly large-scale operations run by organized retail crime (ORC) rings — has been garnering the…
News August 23
