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Five Below’s ‘Rolling Thunder’ of Newness Contributes to 22.9% Sales Growth in Q2
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Hearst Looks to Lead Media-Driven Ecommerce with New Digital Marketplace
Leading media company Hearst is “embracing the digital economy,” with plans to develop an ecommerce marketplace for its publications across fashion, do-it-yourself (DIY), home improvement and lifestyle. The unified shopping…
News November 30
Party City Debuts New Online Party-Planning Marketplace in Las Vegas
Party City has launched a new digital party-planning marketplace, aptly called Party+ Marketplace, that brings together local vendors and service providers with the retailers’ range of party supplies. The new…
News November 30
Investment Firm Acquires Rover Pet Care Marketplace
Online pet care marketplace Rover Group has been acquired by private equity funds managed by Blackstone in an all-cash transaction valued at approximately $2.3 billion. Rover was created to provide…
News November 30
True Classic Boosts Post-Purchase Email CTR by 1.87%
True Classic’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear brand boost its email click-through rate (CTR) and open rate by 1.87%…
Features November 30
PepsiCo C-Suite Execs Reveal Strategies for Engaging Time-Starved Shoppers
The PepsiCo portfolio has evolved to include some of the most recognized, even beloved, food and beverage brands in the world. From the cola brand in its name to Lay’s,…
Features November 30
Why Ecommerce Retailers Should Prioritize Link-Building
Link-building is one of the most vital — and underutilized — pieces of the ecommerce puzzle. How vital? According to this study by SEMrush, more than 92% of sites that…
Executive Viewpoints November 30
Digging into Thanksgiving Weekend Results: Trends & Predictions from Adobe Digital Insights
Featuring: Vivek Pandya, Lead Insights Analyst, Adobe Digital Insights Despite rumblings of a wary consumer, shopping results from Thanksgiving weekend reveal that consumers were eager to shop. For example, data…
Podcasts November 29
Walmart Brings a Little ‘RomCommerce’ to its Holiday Marketing
Walmart is tapping into one of Americans’ favorite holiday traditions — watching holiday rom-coms — for a new 23-part, serial ad campaign called Add to Heart that will be fully…
News November 29
Biden Administration Takes Multiple Steps to Strengthen Supply Chains
The White House has created a Council on Supply Chain Resilience that will include multiple Cabinet members and other top U.S. officials working to advance government-wide strategies for improving U.S.…
News November 29
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