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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent privacy…

Features March 1

Advancements in Vegan Packaging: Navigating 2024’s Thriving Plant-Based Market

Trend projections for this year herald plant-based diets as a pivotal cornerstone in today’s modern dietary preferences. The surge in the launch of over 1,610 new vegan products in 2023…

Executive Viewpoints March 1

JCPenney Has a Date for the Prom: Designer Johnny Wujek

JCPenney is partnering with the celebrity designer dubbed the “King of Pop-Rock Couture” for its first-ever prom collection: JCProm with Johnny Wujek. The limited-time collection, priced from $59 to $250,…

News February 29
CVS Media Exchange (CMX) is partnering with Pinterest and LiveRamp on a new data clean room initiative to support brand advertisers.

CVS Media Exchange Joins Pinterest’s Clean Room Initiative

CVS Media Exchange (CMX), the retail media network designed to help brands reach and serve CVS Pharmacy shoppers, is partnering with Pinterest and LiveRamp on a new data clean room…

News February 29

Sam’s Club to Open ‘Design Thinking Studio’ This Summer

Sam’s Club will open its 37,000-square-foot design thinking studio, dubbed Clubhouse, this summer on the retailer’s Bentonville, Ark. campus. Sam’s Club, which first announced plans for the studio in June…

News February 29

UPDATE: Restructured Body Shop UK to Shutter 75 Stores, Lay Off Nearly 500 Employees

[Update from 2/29/2024] The UK administrators of The Body Shop have provided more details on how many stores will remain open as part of the retailer’s restructuring: 116 locations throughout…

News February 29

Tailored to Perfection: Creating a Hyper-Local Shopping Experience with AI

It’s easy to understand, emotionally, why consumers would want to shop from a store that tailors its product assortments to the neighborhood they live in. For large chain retailers, it’s…

Executive Viewpoints February 29

4 Key Point-of-Sale Trends for 2024

The point-of-sale (POS) system has always been the one truly indispensable technology for any merchant, large or small. The centrality of the POS has led both retailers and solution providers…

Features February 29
Rent the Runway has hired Natalie McGrath as its new CMO in order to drive growth marketing and branding efforts. She will report to CEO Jennifer Hyman.

Rent the Runway Taps New CMO, Sets Sights on Profitability

After a tumultuous few years, Rent the Runway is seeking a fresh perspective to drive its marketing and advertising efforts to drum up demand. Natalie McGrath, who has 20 years…

News February 28
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