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JCPenney Applies Holiday ’25 Lessons to Back-to-School Reddit Campaign
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Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric
Customer satisfaction and loyalty are paramount in today’s competitive ecommerce landscape, since customers have countless brands, retailers and marketplaces to choose from. Even the best products and online storefronts fall…
Executive Viewpoints April 16
LensCrafters Promotes Eye Health with Second Season of Immersive Roblox Odyssey
LensCrafters has launched the second season of its Roblox Eye Odyssey series, World of Optics, featuring games that mimic the tests in a comprehensive eye exam. The series’ first season…
News April 15
China Offers ‘Strong Financial Support’ to Help Boost Recycling of Household Appliances
Seeking to increase consumer recycling of used household appliances, the Chinese government has pledged to update regulations and provide “strong financial support for large-scale equipment renewals and trade-ins of consumer…
News April 15
Shein Accused of ‘Industrial-Scale’ Copyright Infringement in New Class Action Lawsuit
The legal hits keep on coming for Shein even as the discount shopping app continues to draw shoppers and generate sales in droves. The ecommerce platform — which already is…
News April 15
4 Strategies from the Most Visible Retail Brands
In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their digital presence above that of competitors. Demand, social engagement and customer preferences…
Executive Viewpoints April 15
Untuckit is Setting Sights on Expansion and Internal Visibility is Helping it Get There
Untuckit has been on a multifaceted growth path in 2024. The apparel retailer is expanding its brick-and-mortar footprint with plans to open at least 14 new stores in 2024, bringing…
Features April 15
How Boisson Unlocked New Opportunities for NA
Featuring: Nick Bodkins, Founder, Boisson Boisson was created to make it easier for consumers to discover and learn about non-alcoholic beverage brands. The company helped jumpstart the market, which is…
Podcasts April 15
Levi Strauss & Co. Hires New Chief Commercial Officer to Drive DTC Transformation
Levi Strauss & Co. (LS&Co.) has appointed Gianluca Flore as its new EVP and Chief Commercial Officer, effective July 29, 2024. Flore will report directly to President and CEO Michelle…
News April 12
Home Depot ‘Retool Your School’ Program Awards Nearly $3 Million to 42 HBCUs
For the 15th year, The Home Depot has awarded grants for campus improvements to Historically Black Colleges and Universities (HBCUs) as part of its Retool Your School program. This year’s…
News April 12
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