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Holiday Forecast: China-Direct Discount Apps will Attract Value-Conscious Consumers
It can be a bit jarring to start worrying about the holidays just as summer is powering up, and yet that’s exactly what many retailers are doing, particularly as the…
Features June 18Why Retail Brands Need to Collect Their Own Data
As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment and priorities to tactics that allow them to collect their own customer…
Executive Viewpoints June 18Tractor Supply Leverages Pricing Optimization Solution
Tractor Supply Co. will deploy the Base Price and Markdown pricing solutions from Revionics, an Aptos Company, to help scale optimized pricing across its 2,200 stores and ecommerce site. The…
News June 17TikTok Debuts Gen AI Tool to Create Digital Avatars, Forms AI Advisory Board
TikTok has unveiled two new generative AI tools that will help creators and brands make influencer content at scale that include digital avatars and AI-enabled translation dubbing. The social platform…
News June 17Instacart Expands Retail Media Partnership with Google to Enable Shoppable Ads on YouTube
Instacart has made advertisements on YouTube shoppable for CPG companies, leveraging its first-party data about consumers to identify and reach high-intent shoppers and receive closed-loop measurement on their campaigns. Consumers…
News June 17Beyond Restructures Leadership, Again, as Lemonis Takes More Active Role
Beyond has reconfigured its C-suite, including recognition of an “increasingly active” role for Executive Chairman Marcus Lemonis. The company, which owns the Overstock, Bed Bath & Beyond and Zulily brands,…
News June 17WHP, Simon, Brookfield Unite Under Phoenix Retail Banner to Acquire Express
The new joint venture between brand management firm WHP Global and mall owners Simon Property Group, Brookfield Properties and Centennial Real Estate — formed for the purpose of buying beleaguered mall brand Express,…
News June 17How Albertsons’ Digital Tools Help Relieve the ‘Cognitive Load’ of Food Shopping and Prep
People think about food an average of 226 times a day, according to research by Albertsons. Even accounting for food’s essential nature, that’s a lot of thoughts — but when…
Features June 17Retailers: Why You Should Have FOMO About Card Linked Offers
Technology has permeated every aspect of customer loyalty, providing brand marketers with more tools to engage customers. Today, marketing programs are more comprehensive and measurable than ever, inclusive of apps,…
Executive Viewpoints June 17


















