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For Kid-Friendly Stores, Safety and Engagement Go Hand-in-Hand
Gen Alpha is forecast to become the largest generation in history, reaching more than 2 billion worldwide by 2025, according to GWI research. And this cohort’s spending power is only…
Features July 24Exploring the Beauty of Milani Cosmetics’ Marketing Strategy
For more than two decades, Milani Cosmetics has aimed to democratize luxury beauty…not just by making products more affordable but more inclusive by design. This mission unlocks a lot of creative opportunities…
Features July 24Striking the Balance Between Fraud Prevention and Seamless Customer Experiences
The rise in digital purchases has created both opportunities and challenges for retailers. Today, nearly two-thirds of adult consumers globally use digital payments, and by 2027, digital revenue is predicted…
Executive Viewpoints July 24The Art of Architectural Design and AV Technology in Brand Storytelling
Picture walking into a high-end retail store where every detail, from the shifting lights to the interactive displays, tells a compelling story about the brand. Imagine a fitness center where…
Executive Viewpoints July 24Top 2024 Trends & Predictions Check-In
In December 2023, Retail TouchPoints unveiled its latest Industry Trends & Predictions Report, a multi-media experience featuring insights from 15 of the industry’s top analysts, futurists and thought leaders. Now…
Features July 23Amazon Teams with Better Business Bureau to Sue Fake Review Site
Amazon and the Better Business Bureau (BBB) have jointly filed a lawsuit seeking to shut down ReviewServiceUSA.com, a site that allegedly attempted to sell fake positive reviews for Amazon product…
News July 23Levi’s Ecommerce Revamp Already Driving Improvements as Brand Moves Toward Becoming DTC-First
Levi Strauss & Co. (LS&Co) has shared details of its progress in becoming a DTC-first business, a big part of which has been improving the retailer’s ecommerce experience. Levi’s first…
News July 23Lids Revamps Loyalty Program to Give Members More Control, Personalization
Headwear brands Lids has introduced a refreshed rewards program that gives members more control over their membership experience. New benefits of the Lids Access Pass program include: The Lids Access…
News July 23Best Buy Shifts Focus from Offering Expertise to Aiding Discovery
Best Buy has unveiled a sweeping set of changes to its brand identity and strategy that include new branding and a new holographic spokes “person,” as well as tech and…
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